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News Briefs for May 7, 2013

May 7, 2013

•Pernod Ricard’s Mumm Napa has partnered with the San Francisco Giants to release a pair of California sparkling wines. Priced at $27 a bottle, the San Francisco Giants Brut Prestige is a special bottling of Mumm Napa’s core Brut Prestige, and will be available throughout the baseball season at AT&T Park, select restaurants, bars and retailers and online. Championship Brut, meanwhile, is a limited-edition entry priced at $125. Created to commemorate the Giants’ 2012 World Series win, Championship Brut is a prestige cuvée sourced from Mumm Napa’s best vineyards, of which 2,012 bottles will be released. In addition to the new offerings, the Mumm Napa and Giants partnership ensures that Mumm Napa wines will be featured at tastings during games and special ballpark events, as well as during team celebrations.

•Constellation’s Svedka vodka will launch a new national integrated marketing campaign—including outdoor, digital, social, print, and experiential activations—this month. The push, which coincides with a brand revamp and flavor reformulation effort that SND first reported on in March, is focused around vibrant colors, bold imagery and “the possibilities that may unfold” with Svedka, in the company’s words. For more on the brand’s upcoming initiatives, see Impact’s interview with Svedka vice president of marketing Diana Pawlik in the April 1 issue.

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