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Daily Archive: May 8, 2013

Interview: Jean-Marie Laborde, CEO, Rémy Cointreau

EDITOR’S NOTE: When Jean-Marie Laborde took the helm at Rémy Cointreau in 2004, the company looked much different than it does today. Its holdings were far more diverse back then, but it had less control over its core business as its global distribution was in the hands of Maxxium, a four-way joint venture overseeing a vast array of products. Laborde has since streamlined Rémy’s operations and pulled out of Maxxium to achieve greater control over its brand portfolio. The financial community has applauded Laborde’s strategy, as Rémy’s market cap has increased from less than $1 billion when he arrived to well more than $4 billion today. And the company is still moving full speed ahead. Last July, it acquired single malt Scotch Bruichladdich—a brand Laborde believes will be integral to the company’s long-term growth. Rémy aims to double sales and profits over the next five years. Laborde sat down recently with SHANKEN NEWS DAILY to discuss the company’s current strategic goals. Continue reading →

Posted in News on May 8, 2013

Pernod To Launch New “Mystery Whisky,” Glenlivet Alpha

Pernod’s Chivas Brothers unit says it’s breaking new ground with the launch of Glenlivet Alpha, a so-called “blind whisky,” that will be released without cask information, tasting notes and other descriptive info. Continue reading →

Posted in News on May 8, 2013

News Briefs for May 8, 2013

Brown-Forman is set to double its marketing investment behind Finlandia with a new global campaign rolling out this spring under the tagline, “To the life less ordinary.” Continue reading →

Posted in News on May 8, 2013

Craft Brewing And Distilling News for May 8, 2013

•Colorado’s Woody Creek Distillers has unveiled a new 10,000-square-foot distillery and six new ultra-premium craft spirits. Continue reading →

Posted in News on May 8, 2013