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News Briefs for May 9, 2013

May 9, 2013

Heaven Hill Distilleries has debuted redesigned packaging for its O’Mara’s Irish cream liqueur brand. The updated look, rolling out this spring, includes a more prominent logo in a Gaelic type style as well as a landscape image of Ireland on the label, and a more polished look for the bottle, featuring a “shamrock cartouche” on the shoulder. The launch of the packaging will be backed by a new retail campaign, with the tagline “O’ So Smooth” featured at in-store points-of-sale. The O’Mara’s line of cream liqueurs includes the flagship O’Mara’s Irish Country Cream, as well as Mint Chocolate and Caramel flavored offshoots.

•Country singer Kenny Chesney will officially launch his new Blue Chair Bay Rum brand this month. The range, which includes Blue Chair Bay Rum White, Coconut and Coconut Spiced expressions, is set to launch into 32 U.S. markets, available in 750-ml. and 1.75-liter bottles. Chesney will support the rollout with a series of launch parties in 18 key cities, which will be open to all LDA ticketholders of Chesney’s No Shoes Nation concert tour. Additionally, Blue Chair Bay will host free happy hours open to the public prior to each launch party. A premium blended rum, Blue Chair Bay is imported from Barbados and bottled by Chesney’s Fishbowl Spirits in Rochester, New York.

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