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Craft Brewing And Distilling News for May 21, 2013

May 21, 2013

•Fort Collins, Colorado-based New Belgium Brewing Co. has unveiled a new summer campaign focusing on its core Fat Tire brand. Running under the tagline “Pairs Well With People,” the campaign includes several 30-second television spots and is targeted toward the millennial demographic. Each spot was directed by skateboarder and documentary filmmaker Stacy Peralta and features a cast of New Belgium co-workers, as well as music from the March Forth Marching Band. The full television ads are slated to air in 12 markets, while a series of 15-second shorts will run digitally across New Belgium’s 30-state footprint. The campaign, which also includes social media and on-premise components, will run through Labor Day (September 2).

•Ipswich, Massachusetts-based Privateer rum is expanding its distribution footprint into three new markets. Privateer will now be available in New York, California and Colorado, joining its existing markets of Massachusetts and Rhode Island. Privateer, which launched in 2011, offers two variants—Privateer Silver Reserve and Privateer True American Amber.

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