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News Briefs for May 21, 2013

May 21, 2013

•Campari America’s Skyy vodka brand has embarked on a new hip-hop-centric ad campaign in support of its recently launched Moscato Grape expression. Kicking off this week, the Skyy Infusions Moscato Grape “Be Part of the Art” campaign revolves around a collaborative television ad featuring hip-hop artist Theophilus London, music video director Anthony Mandler and artist Kadir Nelson. The ads are slated to run on national cable networks, including Bravo, ESPN, E!, BET and others. Additionally, the push includes a digital and social media component, as well as billboard, transit and large-format wall installations set to rollout throughout the year. Introduced in mid-March, Skyy’s Moscato Grape is positioned toward the cocktail occasion and priced at around $19 a 750-ml.

•Napa winery Brandlin has added a new estate Cabernet Sauvignon to its portfolio and rebranded its flagship Mount Veeder Cabernet as “The Bootleg.” The new Brandlin Estate Cabernet Sauvignon is priced at $55, while the revamped Brandlin “The Bootleg” Cabernet Sauvignon is positioned at $98. Both are sourced from Brandlin’s Mount Veeder vineyard. Also new for Brandlin’s newly released 2010 vintage are fresh labels across the line. Brandlin is now part of the portfolio of Napa-based vintner Cuvaison Estate Wines, which acquired the vineyard in 1998.

•Los Angeles-based Nicholas Enterprises has rolled out a new flavored Tequila entry, Carlos Murphy Original Cinnamon Spiced Tequila. Initially launching in the U.S., Canada, Japan and Belgium, the 70-proof handcrafted offering is made with a 100%-agave Reposado and infused with natural cinnamon flavors. Original Cinnamon Spiced, is launching first in California and South Carolina, and will continue to expand into other select U.S. markets, priced at $19.99 a 750-ml. Currently the sole offering within the Carlos Murphy brand, Original Cinnamon Spiced is produced in Tequila, Mexico.

Castle Brands is set to introduce Castello Mio Sambuca to the U.S. for the first time. The brand will launch with two expressions—Sambuca Superiore, a combination of the traditional Sambuca flavors with a secret blend of herbs and spices, and Sambuca Espresso, infused with real Italian deep roast coffee beans. Packaged in a tall glass decanter with a built-in pourer, Castello Mio is produced by a family company that has been crafting liqueurs in the Veneto region of Italy since the 1800s. New York-based Castle Brands’ portfolio of spirits also includes Gosling’s Rum, Jefferson’s Bourbon, Jefferson’s Presidential Select and Jefferson’s Reserve Bourbon, Knappogue Castle Whiskey and Tierras Tequila, among others.

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