Edrington Weighs Its Options In U.S. After Termination Of Partnership With RémyJune 12, 2013
The Edrington Group is now weighing options for its portfolio in the U.S. market after the end of its long-standing partnership with Rémy Cointreau USA, effective March 31, 2014.
Rémy Cointreau announced the move yesterday in a presentation of its full-year financial results.
Rémy Cointreau USA has handled Edrington’s portfolio in the U.S. market since 1985. The Edrington brands include Famous Grouse Scotch whisky (163,000 nine-liter case depletions in 2012), The Macallan single malt Scotch whisky (159,000 cases), Cutty Sark Scotch whisky (129,000 cases), Brugal rum (80,000 cases) and Highland Park single malt Scotch whisky (14,000 cases).
The Edrington portfolio has represented a significant segment of Rémy’s U.S. business in recent years, accounting for around one third of its market volume.
Edrington has a regional office in New York, which was established in 2011 to help Rémy Cointreau USA bolster its routes to market.
The departure of the Edrington brands means Rémy will be taking a step back in the lucrative single malt Scotch category, but it recently added a single malt entry of its own—Bruichladdich, which it acquired in 2012—for which it has high hopes.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.