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News Briefs for June 26, 2013

June 26, 2013

•Diageo has officially launched Captain Morgan’s new Sherry Oak Finish variant, news of which SND originally reported April 1. The limited edition offering, which is 70 proof and retails at $20 a bottle, aims to capitalize on “a growing demand for sherry-flavored spirits in the marketplace,” according to Diageo. Made through a “Sherry oak filtration finishing process,” Captain Morgan’s new Sherry-flavored rum is now in national distribution.

•Napa, California-based wine marketer Canopy Management has reached 1 million cases in total shipments. The company’s flagship brand is its Middle Sister label, which was awarded Impact “Hot Prospect” honors last year after moving around 175,000 cases in 2011. Canopy also markets the Purple Cowboy, Pro-mis-Q-ous, Monogamy, Deep Purple, Haute Red, White Haute, Good Daughter and Slow Dancer brands, as well as a range of Middle Sister ready-to-drink cocktails. Founded in 2008, Canopy Management’s wine portfolio focuses on the $15-and-under price point and is targeted heavily toward female consumers.

•Pernod Ricard’s Jacob’s Creek wine brand has partnered with tennis star Andre Agassi to release a new short film campaign. The campaign, entitled the Open Film Series, features a personal interview with Agassi, who shares a candid discussion about his life both on and off the tennis court. The short films will be available for viewing via the Jacob’s Creek website and YouTube. Concurrently, Jacob’s Creek will be launching a nationwide sweepstakes, running print and digital campaigns and airing trailers for the Open Film Series on ESPN and ABC throughout the Wimbledon tennis tournament.

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