Exclusive news and research on the wine, spirits and beer business

News Briefs for June 27, 2013

June 27, 2013

•Private-label wine producer Truett-Hurst, Inc. has announced the closing of its initial public offering of 2,700,000 shares of its Class A common stock at $6.00 per share. The shares have been listed on the Nasdaq Capital Market and trade under the symbol “THST.” Truett’s net proceeds from the IPO, which began on June 20, were about $14.1 million. The company had steadily reduced the share price since initially announcing plans for its IPO in early April. Truett-Hurst first projected a per-share price of $11-$15 and then revised the price to $8.50-$10.50 later that month. It then announced a reduced price to $6.00 a share as the IPO began last week.

•Rémy Martin has launched a new website, Rémy Martin Playbook, to engage consumers. Content on the site encompasses drinks, music, style, nightlife and culture—including both original content and news from outside sources—all designed to help readers become the “Ringleaders” of their social circles, according to the brand. A main source of content for Rémy Martin Playbook is the consumer engagement program designed to identify future brand ambassadors, the Rémy Martin Ringleader Program. Playbook will also feature guest bloggers, including musician Robin Thicke, the brand’s spokesperson and creative consultant.

•Campari America’s Skyy vodka has released a limited edition bottle to celebrate this year’s America’s Cup sailing races in San Francisco. The brand is the official sponsor of Emirates Team New Zealand, a professional sailing team from Auckland, New Zealand. Available exclusively in California, the new bottle features a sailing-inspired label and will be offered throughout the racing season (July-September), priced at around $19 a 750-ml. In addition to the special bottle, Skyy will also be featured during exclusive Emirates Team New Zealand events to be held throughout the America’s Cup.

•Mt. Pleasant, South Carolina-based importer Total Beverage Solution is adding Barbados-made Banks Beer to its portfolio this month. Banks produces two brews, Caribbean Lager and Amber Ale. The brand was initially launched to the U.S. market in 2008, when it named Miami-based Stansfeld Scott Inc. as its importer. Total Beverage says it will focus on East Coast markets for Banks. Founded in 2002, Total Beverage Solution imports a number of wine and beer brands, including Germany’s Weihenstephan, Birra Moretti Italian beer, Belgian brewery Affligem, Tohu Wines, Nectar Ales, Colombo Marsala and Edradour Distillery, among others.

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