Exclusive news and research on the wine, spirits and beer business

News Briefs for June 28, 2013

June 28, 2013

•Zing vodka has named musician Chris Brown as its creative director. Brown’s role with Zing will include conceptualizing and directing creative assets and marketing campaigns, as well hosting brand events. Brown will also be consulting on the development of and innovations within the product line, including custom bottles and specialty drinks and flavors. Financial terms of the agreement weren’t disclosed. Zing vodka—which is produced in Rochester, New York by the Maloof family—launched late last year in Las Vegas, followed by Los Angeles, and is rolling out to other key markets across the country throughout 2013. Priced at $24.99 a 750-ml., the product range includes the core unflavored expression as well as a Red Velvet flavored extension.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Get your first look at 2017 data and 2018 projections for the wine and spirits industries. Order your 2018 Impact Databank Reports. Click here.

Previous :  Next :