Upscale Angel’s Envy Bourbon Aims High With New 500,000-Case DistilleryJuly 10, 2013
Angel’s Envy, an upscale Bourbon brand that’s earned high marks from critics like Whisky Advocate, has unveiled ambitious expansion plans with a new state-of-the-art distillery that will allow it to markedly ramp up production. Owner Angel’s Share Brands broke ground yesterday on a new $12-million distillery in downtown Louisville, where it expects to begin making Angel’s Envy sometime next year. Angel’s Share told SND that once the site is fully operational it will be able to produce about 500,000 cases annually, but that it intends to utilize only about 10% of that capacity over the next year. Angel’s Envy’s current contract producer remains secret.
Located on the corner of Main Street and Jackson and expected to create 40 jobs, the Angel’s Envy distillery will also house a “brand experience” and is intended to become part of Louisville’s “Urban Bourbon Trail,” alongside small downtown distilleries currently in development by Heaven Hill and Michter’s. Angel’s Share simultaneously announced that Louisville firm Blue Private Equity has made a “significant investment” in the company.
Led by Chicago entrepreneur Marc Bushala and former Brown-Forman master distiller Lincoln Henderson, Angel’s Envy launched its flagship Bourbon ($46)—now distributed in 20 U.S. markets and China—in 2011. It followed with a limited-release Cask Strength extension ($150) last year, and in May released a Rye offering to select markets that’s positioned around $70. Angel’s Envy has been well-received critically, with Whisky Advocate awarding its Bourbon, Cask Strength and Rye whiskies scores of 93, 89 and 90 points respectively.