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Daily Archive: July 16, 2013

Concha y Toro Breathing New Life Into Fetzer With Brand Revamp, Innovation Drive

After acquiring Fetzer Vineyards from Brown-Forman for $238 million in 2011, Concha y Toro set about reengaging distributors and redeveloping Fetzer and a number of its associated brands, which include Bonterra, Sanctuary, Bel Arbor and Jekel. Continue reading →

Posted in News on July 16, 2013

News Briefs for July 16, 2013

Beam Inc. is launching a new ad campaign for Hornitos Tequila under the tagline “Not Just Any Tequila.” Continue reading →

Posted in News on July 16, 2013

Craft Brewing and Distilling News for July 16, 2013

•Louisiana-based Abita Brewing will add a new Grapefruit IPA to its limited-release Abita Harvest line later this year. Continue reading →

Posted in News on July 16, 2013