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News Briefs for July 17, 2013

July 17, 2013

Bacardi is undertaking a number of new initiatives for its Martini brand to celebrate the sparkling wine and vermouth label’s 150th anniversary. Among them is a new look for Martini Prosecco, Asti and Rosé sparkling wines, which features a vine motif and the Martini “heritage crest” bearing the brand’s 1863 founding. Martini vermouth, meanwhile, is being extended with a limited edition Gran Lusso (“Grand Luxury”) offering to mark the occasion. The super-premium, single-batch Gran Lusso is made with aged Moscato and a combination of botanical extracts inspired by a 1904 recipe in Martini’s archive.

•Terravant Wine Company has launched Spin the Bottle wines, a new brand featuring an animated label. Priced at $11.99 a 750-ml., Spin the Bottle makes its debut with a 2011 California Chardonnay, 2010 California Cabernet Sauvignon and 2010 California Red Blend sourced primarily from the Santa Barbara region. Each wine’s packaging uses “patented lenticular technology” to depict an animated spinning bottle on the label. The animation is activated each time a consumer walks past the bottle.

•Napa Valley’s Luna Vineyards has unveiled new wine label aCrisp, which is debuting with a 2012 Chardonnay. Named for Luna Vineyards Sales Company president Andre Crisp, aCrisp Chardonnay is available now nationwide, priced at about $15-$16 a 750-ml. Three other varietals will be released in the future, Luna says. In addition to aCrisp, the Luna Collection of brands includes Luna Vineyards, Arnold Palmer Wines and Lunatic Wines.

•Glazer’s has appointed Matthew Metz as senior vice president of sales and marketing for Texas, effective August 1, 2013. Metz will be responsible for the business performance of all of Glazer’s Texas wine and spirits business outside of the Diageo/Moët Hennessy and Prestige/Domaines and Estates footprint. He will report to regional president Andy Halpern. Metz joins Glazer’s from Beam Inc., where he’s spent more than 20 years and is currently general sales manager for the American Region and Mexico.

•The Charmer Sunbelt Group (CSG) has promoted P.J. Horgan to president of Capital Wine & Spirits Company—CSG’s Pennsylvania brokerage operation—effective September 1, 2013. Horgan, a 25-year veteran of the wine and spirits industry, joins Capital from CSG headquarters, where he’s currently vice president, business development–Brown-Forman.

•Elmer T. Lee, master distiller emeritus at Buffalo Trace and a Kentucky Bourbon legend who’s credited with launching the single barrel Bourbon concept, died yesterday after a brief illness. He was 93. Lee developed Blanton’s, the world’s first single barrel Bourbon, in 1984. He retired in 1985 but continued to serve as an ambassador for Buffalo Trace.

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