Exclusive news and research on the wine, spirits and beer business

News Briefs for July 19, 2013

July 19, 2013

•Chilean wine producer Viña San Pedro has extended its GatoNegro brand with two new wines—Semi-Sweet Red and Semi-Sweet White. Initial shipments of the wines will be sent to Europe, with more markets opening up later this year. Semi-Sweet White and Semi-Sweet Red feature colorful new packaging, designed to target a younger consumer base. The two new Semi-Sweet wines join a lineup that includes Cabernet Sauvignon, Sauvignon Blanc, Merlot, Chardonnay, Moscato, Rosé, Shiraz, Carmenère, Malbec and a Cabernet Sauvignon-Merlot blend (generally priced around $5.99-$6.99 a 750-ml. bottle). GatoNegro is imported in the U.S. by Shaw-Ross International.

•Heineken USA is bringing back the limited edition Newcastle Werewolf seasonal beer in time for the fall. The brew will be available nationwide from August through October in 6-packs and 12-packs, priced in line with the core Newcastle Brown Ale, and on draft in most major markets. Heineken will also be launching a national TV spot to support the release, as well as local sampling efforts and Werewolf-themed display and point-of-sale materials. Newcastle Werewolf (4.5% abv) is brewed with rye malts, which give it a natural “blood-red” color, and Fuggle and Golding hops. The Newcastle brand sells more than 7 million (2.25-gallon) cases in the U.S. annually, according to Impact Databank.

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