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News Briefs for July 19, 2013

July 19, 2013

•Chilean wine producer Viña San Pedro has extended its GatoNegro brand with two new wines—Semi-Sweet Red and Semi-Sweet White. Initial shipments of the wines will be sent to Europe, with more markets opening up later this year. Semi-Sweet White and Semi-Sweet Red feature colorful new packaging, designed to target a younger consumer base. The two new Semi-Sweet wines join a lineup that includes Cabernet Sauvignon, Sauvignon Blanc, Merlot, Chardonnay, Moscato, Rosé, Shiraz, Carmenère, Malbec and a Cabernet Sauvignon-Merlot blend (generally priced around $5.99-$6.99 a 750-ml. bottle). GatoNegro is imported in the U.S. by Shaw-Ross International.

•Heineken USA is bringing back the limited edition Newcastle Werewolf seasonal beer in time for the fall. The brew will be available nationwide from August through October in 6-packs and 12-packs, priced in line with the core Newcastle Brown Ale, and on draft in most major markets. Heineken will also be launching a national TV spot to support the release, as well as local sampling efforts and Werewolf-themed display and point-of-sale materials. Newcastle Werewolf (4.5% abv) is brewed with rye malts, which give it a natural “blood-red” color, and Fuggle and Golding hops. The Newcastle brand sells more than 7 million (2.25-gallon) cases in the U.S. annually, according to Impact Databank.

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