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Craft Brewing And Distilling News for July 26, 2013

July 26, 2013

Stone Brewing Co. will enter two new markets in the coming weeks—Nebraska and Alabama. It will expand into Nebraska beginning August 20, distributing its beers through partnerships with four distributors—Double Eagle Beverage, Eagle Beverage, H&H Distributing and Quality Brands of Omaha. Stone will reportedly roll out in Alabama, meanwhile, in the next few weeks, partnering with Birmingham-based International Wines and Craft Beer. With the addition of Nebraska and Alabama, Stone will be present in 40 states and Washington, D.C. In other company news, it will soon release its 17th Anniversary Götterdämmerung IPA. Billed as a twist on a Double IPA, Götterdämmerung (9.5% abv) is brewed with pilsner malts and German hops, and dry-hopped with Sterling hops.

•Excluding cider and progressive adult beverages (RTDs), beer sales declined 2.1% by volume year-to-date through July 14 in SymphonyIRI channels. Domestic beers fell 2.6% in spite of the continued success of the craft segment (+15.2%), while imports were led by beers from Belgium (+16.3%). India Pale Ale, the largest-selling craft style, surged 39.1% by volume, with the fastest growth coming from Lagunitas, Stone and Dogfish Head 60 Minute IPAs. Beer was easily outperformed year-to-date in SymphonyIRI channels by cider (+110%) and RTDs (+30.5%).

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