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New $5,000 Champagne Brand Looks To Make Inroads In The United States

August 19, 2013

The sponsors of what’s billed as the world’s most expensive Champagne are looking to expand sales into the U.S. market. Boerl & Kroff, a relatively new brand vinified by Drappier from a choice 2.2-acre parcel in Urville, France, was recently introduced in Chicago and has also landed placement at several key Las Vegas venues including the Bellagio, Venetian and Mandarin Oriental. Plans call for Boerl & Kroff to be sold in Florida, California and New York later this year.

Champagne Drappier is advising Patrick Sabate and Stephane Sese, founders and principal owners of Boerl & Kroff, which is named for the duo’s German ancestors. Just 3,000 magnums from each vintage of the 1995, 1996 and 1998 are being sold—all retailing at $5,000. Lesser vintages including the 1997, 2000 and 2002 were bottled in 750-ml. sizes and retail at $350. Most distribution initially was centered in France, Italy and Spain, as well as in Hong Kong and Shanghai.

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