Boston Beer’s A&S Acquires Coney Island Craft LabelAugust 27, 2013
Boston Beer Co.-owned Alchemy & Science has acquired the Coney Island craft beer brand from Shmaltz Brewing. Under the terms of the deal, upstate New York-based Shmaltz will continue to brew Coney Island, which was launched in 2007. Additionally, Shmaltz founder Jeremy Cowan will join Alchemy & Science—a Vermont-based “craft beer incubator” created by Boston Beer—in an advisory capacity. Meanwhile, Cowan will retain his leadership of Shmaltz, whose flagship He’brew brand was not part of the deal with Alchemy & Science.