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Heaven Hill Battles Against ALS With New Parker Beam “Promise Of Hope” Bottling

August 30, 2013

Heaven Hill Distilleries is poised to release the latest edition of its Parker’s Heritage Collection, named for master distiller emeritus Parker Beam, and this year’s rollout has a cause.

Beam, a sixth-generation distiller in his 53rd year at Heaven Hill, has been diagnosed with Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s Disease. The new Parker’s Heritage Collection release, dubbed “Promise of Hope,” will help raise funds for the battle against ALS. For each bottle sold, Heaven Hill will contribute $20 to the Parker Beam Promise of Hope Fund (www.alsa.org/ParkerBeamPromiseofHope), which has been established through the ALS Association. The effort is expected to raise at least $250,000.

The 7th Edition Parker’s Heritage Collection Promise of Hope release will start selling in mid-September in retail and on-premise venues nationwide, at an average price of $90 a 750-ml. Like the previous six Parker’s Heritage Collection editions, Promise of Hope’s quantity will be limited, although Heaven Hill will make more bottles available than in previous years in order to maximize fundraising. The 2012 volume was about 7,500 bottles.

Promise of Hope is one of several efforts being undertaken on Parker Beam’s behalf in the fight against ALS. One notable initiative announced earlier this year is a one-time charity bottling called Master Distillers’ Unity—a Bourbon blended from major Kentucky distilleries Heaven Hill, Buffalo Trace, Four Roses, Jim Beam, Maker’s Mark, Wild Turkey and Woodford Reserve. Master Distillers’ Unity will be packaged in a crystal two-bottle set and offered at the Bonhams Whisky, Cognac and Rare Spirits auction in New York City on October 13. (That same weekend Whisky Advocate’s 16th annual WhiskyFest takes place New York, October 11-12

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