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Daily Archive: September 10, 2013

Interview: Stéphane Baschiera, President And CEO, Moët & Chandon

Sold in more than 160 countries, Moët Hennessy’s Moët & Chandon is the number-one Champagne brand both in the U.S. and worldwide. Last year, Moët & Chandon was down 7.3% in the U.S. market to 380,000 cases (excluding Dom Perignon), according to Impact Databank, but in 2013—the year of its 270th anniversary—it has seen an increase in marketing activity, including new ads with tennis icon Roger Federer launching this fall. SND assistant editor Brecken Branstrator met recently with Moët & Chandon president and CEO Stéphane Baschiera to discuss progress for the brand and the category. Continue reading →

Posted in News on September 10, 2013

News Briefs for September 10, 2013

•Beam Inc.’s Cruzan rum has officially unveiled a trio of blended aged rums under its new super-premium Distiller’s Collection range. Continue reading →

Posted in News on September 10, 2013

Craft Brewing And Distilling News for September 10, 2013

Widmer Brothers Brewing has released a bottled format of its Krystal Pear—an American-style wheat beer made with Oregon pears—in its local Portland, Oregon market. Continue reading →

Posted in News on September 10, 2013