News Briefs for September 13, 2013September 13, 2013
•Absolut has partnered with music duo Icona Pop to promote the nationwide launch of its wine and vodka hybrid Absolut Tune. Under the partnership, Icona Pop will feature the new offering in a music video for their latest single, “All Night,” which debuted earlier this week. Initially introduced into select U.S. markets last fall, Absolut Tune is a blend of New Zealand Sauvignon Blanc and Absolut vodka, packaged in a Champagne-style bottle and priced at around $30 a 750-ml. The 14%-abv hybrid joins several other innovations in Absolut’s growing portfolio, including recent entries like Absolut Amber, a new oak-aged expression available at travel retail. Absolut was up 1.6% to 4.6 million cases in the U.S. last year, according to Impact Databank.
•Chile’s Viña Montes has officially unveiled its new “Super Icon” wine Taita—reported by SND August 6—and lined up a new design for its Montes Alpha and Montes Classic Series wines. Named after an affectionate Spanish term for a father or grandfather, Taita, which retails at $300 a bottle, is composed of 85% Cabernet Sauvignon and a rotating blend of varietals like Syrah, Carmenere and Petit Verdot. Calling the wine Taita was the brainchild of late Montes co-founder Douglas Murray, whose legacy is also present on the new labels of Montes Alpha and Montes Classic, which will retain the hallmark angel imagery he authored, amid a modernized design. The launch of Taita is part of Viña Montes’s celebration of its 25th anniversary this year. The group is also releasing a limited edition 1.5-liter anniversary bottle and a limited edition box set featuring icon wines Montes Alpha M, Montes Folly and Purple Angel.
•Pernod Ricard-owned Kahlúa liqueur has launched its newest seasonal, Pumpkin Spice. Priced at $16.99 a 750-ml. bottle, the extension will be available from September through December 31. It features a blend of autumnal spices and pumpkin with 100% Arabica coffee and sugarcane rum. Pumpkin Spice joins returning flavor Peppermint Mocha in Kahlúa’s lineup of seasonally available liqueurs, as well as the core coffee-infused liqueur, Cinnamon Spice, French Vanilla, Mocha, Hazelnut, Especial and Midnight expressions, which are available year-round. Last year, Kahlúa was down 4.8% in the U.S. market to 939,000 nine-liter cases (excluding the Ready-To-Drink and to-go Iced Coffee extensions), according to Impact Databank.