Woodford Reserve Adds Rare Kentucky Malt Whiskies To Master’s CollectionSeptember 20, 2013
Brown-Forman’s Woodford Reserve Bourbon brand is releasing a pair of limited edition malt whiskies as part of its Master’s Collection series this November. Known as The Double Malt Selections, the pair—said to be the first fully matured whiskies crafted from malt in Kentucky since Prohibition—include a Straight Malt whiskey matured in new barrels and a Classic Malt whiskey aged in used barrels, offering consumers the opportunity to compare the two aging methods. The individually numbered whiskies are both bottled at 90.4-proof, priced at $99.99 a 750-ml., and will be released in major U.S. metro markets and select international locations.
The Double Malt Selections mark the eighth release in Woodford Reserve’s Master’s Collection, following the launch of the brand’s Four Grain, Sonoma-Cutrer Finish, Sweet Mash, Seasoned Oak, Maple Wood Finish, Rare Rye and Four Wood offerings. An Impact “Hot Prospect,” Woodford Reserve has seen its volume upswing accelerate in each of the past two years, improving from a 9% advance in 2010 to an 18% increase in 2011. In 2012, the brand rose 23% to 181,000 cases, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.