Moët Hennessy’s Cloudy Bay Extends Beyond Marlborough With New Pinot NoirSeptember 20, 2013
Upscale New Zealand winery Cloudy Bay, part of the Moët Hennessy USA portfolio, is expanding its product line with a new ultra-premium Pinot Noir, representing its first new wine in more than two decades, and a branching out from its home Marlborough region.
Sourced from Central Otago’s Bannockburn, Bendigo and Lowburn subregions, Cloudy Bay’s new Pinot is named Te Wahi, translating to “our place” in Maori. The new extension is hitting Chicago and Dallas in October, with New York and other key markets to be added next March. Retailing at $75 a bottle, Te Wahi is Cloudy Bay’s first new wine since Te Koko Sauvignon Blanc ($52) in 1991. The line also includes Sauvignon Blanc ($28), Chardonnay ($32) and Pinot Noir ($39) varietals. Led by its Marlborough Sauvignon Blanc, Cloudy Bay has averaged 25,000-30,000 cases in the U.S. in recent years and has earned 15 scores of 90+ from Wine Spectator.
Cloudy Bay winemaker Tim Heath says Te Wahi is a more masculine expression of Pinot characterized by black fruit flavors, contrasting with the more feminine style of the brand’s Marlborough-sourced offering. “Te Wahi represents a very different and original expression of Pinot for Cloudy Bay,” he says. “It’s driven by place and the new possibilities that are out there for New Zealand Pinot Noir.”
In addition to Te Wahi, Cloudy Bay is also prepping single- and double-bottle “Rare Nature” gift box sets for several varieties for a February 2014 rollout. Designed by New Zealand artist Hayley King, the “Rare Nature” packaging depicts the native flora and fauna of the Marlborough region.