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Hendrick’s Releases New Quinine Cordial On-Premise

September 24, 2013

William Grant & Sons’ Hendrick’s gin brand has released Quinetum, a new limited edition quinine cordial created exclusively for the on-premise. Created by Hendrick’s master distiller Lesley Gracie, Quinetum features extracts of orange blossom, wormwood and holy thistle, as well as the key ingredient of cinchona succiruba bark, which is best known for containing the medicinal alkaloid quinine. The 4%-abv offering is characterized by a bitter flavor profile, and is intended to complement Hendrick’s gin in cocktails. Just over 4,000 bottles of Quinetum will be available worldwide, with roughly 200 cases of 200-ml. bottles allocated for the U.S. market. Initially launching in New York City, Chicago, Austin and San Francisco over the next few weeks, the cordial will be gifted to select on-premise accounts and will not be offered at retail.

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