News Briefs for September 27, 2013September 27, 2013
•Aveníu Brands has unveiled new packaging for the Anna de Codorníu Brut and Brut Rosé sparkling wines. The new look incorporates “bottle wrap” technology and bolder graphics and is designed to enhance the brand’s already strong popularity among female consumers. Anna de Codorníu’s repacked wines ($14.99 a 750-ml.) will reach full national distribution by next Valentine’s Day.
•Total Wine & More is set to expand in the Texas market with two new locations in the Dallas-Forth Worth metroplex. The stores, which will both be located in Plano, are slated to open by early- to mid-November, according to local media reports. The move follows Total Wine’s entry into Texas and the metroplex last year, and the retail giant is reportedly eyeing Lewisville (located about 25 miles northwest of Dallas) as the site for its next Texas store. Total Wine, which is also planning to enter the Minnesota market, currently operates around 95 stores across 15 states in the U.S.
•Jim Goldstein, part of the team that helped build Hpnotiq liqueur (now owned by Heaven Hill), is launching a new flavored whiskey, William Wolf Pecan Bourbon. Retailing at $25-$30 a 750-ml., William Wolf is made with American whiskey which is then infused with pecan distillate in Holland. Goldstein is focusing first on the New York market with the 60-proof brand, which is targeted at the 21-35-year-old demographic and suggested to be consumed neat, on the rocks or mixed in cocktails with ingredients like cola and lime. “I think there’s an opportunity to transition the rum and cola drinker into whiskey with this flavor profile,” Goldstein tells SND, adding that William Wolf has had success in both the on- and off-premise markets in the early going.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.