Glenfiddich Debuts New Global Ad CampaignOctober 9, 2013
William Grant & Sons is backing its Glenfiddich single malt Scotch whisky with a new global ad campaign, launching in the U.S. today. Running under the tagline “Family run since 1887,” the push emphasizes Glenfiddich’s independent status with a reference to the year William Grant founded the distillery. It’s part of a “broader integrated campaign that will continue to evolve throughout the next three years,” the company said.
Glenfiddich’s new ads, created by London’s Leagas Delaney, will be accompanied in the U.S. market by a multi-year program in collaboration with The Cambridge Institute for Family Enterprise that celebrates enduring family-owned companies. Under the program, titled “Independent Pioneers,” selected independent companies will have their names engraved on a barrel of new-make spirit that will be aged at the Glenfiddich distillery for 50 years, with plans to release the resulting whisky in 2064 to future generations of their owning families.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.