Glenmorangie Tops 100,000 Cases In U.S. For First TimeOctober 15, 2013
Moët Hennessy says its Glenmorangie single malt Scotch brand surpassed 100,000 cases in the U.S. market for the first time over the past 52 weeks. The milestone follows several years of consecutive, double-digit growth for the brand, which was up nearly 30% to 92,000 cases in calendar 2012, earning Impact “Hot Prospect” honors for the second year running.
Moët Hennessy credits Glenmorangie’s recent success to its ongoing “Unnecessarily Well Made” campaign, first launched in 2010. Additionally, the brand has driven interest with special releases like its Private Edition range–including this year’s entry, Ealanta—and benefited from rising fortunes across the single malt segment, which grew 7% in the U.S. to 1.15 million cases last year, even as the overall Scotch category fell 1.9%.