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McCormick Distilling Targets American Whiskey, Spiced Rum Segments With New Brands

October 18, 2013

Missouri-based McCormick Distilling has unveiled two new brands, Triple Crown Whiskey and Hook’s Spiced rum. Triple Crown, a blended North American whiskey, is 80-proof and retails at $20 a 750-ml. It’s launching in 35 states across the U.S. Hook’s rum includes Spiced and Black Spiced variants retailing at $15 and $17 respectively. The 92-proof offerings are now available in 46 states. Meanwhile, McCormick has introduced new single-serve pouch packaging across multiple brands including Triple Crown, Hook’s and 360 Vodka, with more brands to follow. The single-serve, flexible pouches retail at $1.99, with a “double-serve” size at $2.99. McCormick’s namesake vodka, its largest brand, sells 2 million cases annually in the U.S. market, according to Impact Databank.

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