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Constellation Eyes $100M Tequila Buy

October 29, 2013

Constellation Brands has reportedly allocated $100 million for the purchase of a “heritage” Tequila brand. According to news reports, Constellation CFO Bob Ryder recently confirmed to analysts that the company is exploring a “bolt-on Tequila acquisition,” which would likely complement the company’s Mexican beer lineup, including its Corona, Modelo Especial and Victoria brands, among others. Constellation has been rumored to be eyeing the Tequila category since June, though details on any specific brands have been unreleased.

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