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News Briefs for October 31, 2013

October 31, 2013

•Anheuser-Busch InBev (ABI) said macroeconomic headwinds in a number of markets hampered sales in its fiscal third quarter ended in September. In the third quarter, ABI’s global volumes declined 1.3% to 120 million hectoliters, while revenue rose 3% to $11.7 billion. Over the first nine months of the year, ABI ‘s volume was down 2.1% to 315 million hectoliters, with revenue up 2.8% to $31 billion. In the U.S., ABI’s sales to retailers slipped 2.7% in the third quarter and 3.3% for the nine-month period, with the company noting a gradual improvement in market conditions over the course of the year. Industry volumes are estimated to be down 2.2% for the nine months and 1% for the third quarter. Bud Light Lime Straw-Ber-Rita, Bud Light Lime Lime-A-Rita, Michelob Ultra and high-end brands like Stella Artois provided growth in the third quarter for ABI, partially offsetting continued volume declines for Budweiser and Bud Light.

Proximo Spirits is introducing new ads for 1800 Tequila starring actor Ray Liotta and running under the tagline, “Enough Said.” Created by The VIA Agency in Portland, Maine, the new push includes three 60-second TV spots with Liotta linking the brand with a no-nonsense, tough-guy image. In contrast to 1800’s previous ads with actor Michael Imperioli, the latest efforts feature little dialogue, relying more on atmospherics and moody visuals to evoke a sense of mystery. An Impact “Hot Brand,” 1800 rose 15% to 925,000 cases in the U.S. last year, according to Impact Databank.

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