Exclusive news and research on the wine, spirits and beer business

Impact Seminar Program Announced

November 7, 2013

M. Shanken Communications, Inc., New York, has announced the program of speakers for the 38th Annual Impact Marketing Seminar. Widely regarded as the preeminent conference for the global beverage alcohol industry, the event will be held on Thursday, March 20th at The Pierre in New York City.

Featured speakers on the program and their topics are:

•Ivan Menezes, CEO, Diageo plc, “Shaping Our Industry’s Future: A Call to Action”

•Robert Furniss-Roe, President, Bacardi North America, “State of the Art Marketing to the Millennial Consumer”

•Bryan Fry, President & CEO, Pernod Ricard USA, “How Digital Will Alter the Wine & Spirits Industry”

•Max Shapira, President, Heaven Hill Distilleries, “The Whiskey Renaissance in America”

•Peter Deutsch, CEO, Deutsch Family Wine & Spirits, “A Family Approach to Long-Term Brand Building”

•Wendy Clark, Senior VP, Integrated Marketing, The Coca-Cola Company, “From Global to Local: Brand Building in a Digital Age”

•Chuck Wagner, Owner & Winemaker, Caymus Vineyards, “Challenges in Growing a Napa Valley Family Winery”

•Lucas Watson, VP, Global Brand Solutions, YouTube (Google), “The Impact of Mobile Video Marketing”

There will also be a luncheon speaker, announced at the event itself. Renowned luncheon speakers in recent years have included Presidents George W. Bush and Bill Clinton, Vice President Dick Cheney and Secretary of State Madeleine Albright, to name a few.

The one-day conference will be preceded by a welcoming reception for registrants on Wednesday, March 19th, from 6 to 8 pm, hosted by Robert Furniss-Roe of Bacardi.

Seating is limited. To register, go to www.impactseminar.com.

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