Gallo Backs New Amsterdam Vodka With First TV CampaignNovember 11, 2013
E&J Gallo is introducing a new marketing campaign for its fast-growing New Amsterdam vodka brand, based around five TV spots that will begin airing this month. The push, titled “It’s Your Town,” also extends into outdoor, digital, point-of-sale and other marketing channels. Directed by British commercial and film director Nima Noruizadeh, New Amsterdam’s TV ads seek to celebrate a generation of consumers that revel in a night on the town but with a sense of responsibility and pride in the community.
Launched in 2011, New Amsterdam vodka shot to 1.1 million cases last year, earning Impact “Hot Brand” honors. Gallo says the brand’s sales are again up significantly in 2013, making it the right time to invest above the line.