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Beam Partners With Cinnabon On New Pinnacle Flavor

November 21, 2013

Beam Inc. has linked up with Cinnabon to create a new Cinnamon roll-flavored Pinnacle vodka. The new product will hit select markets on December 1, with a nationwide rollout slated for January 1. The launch will be backed by a sampling tour targeting brunch and happy hour soirees. Pinnacle Cinnabon is 70-proof and will retail at $12.99 a 750-ml. Pinnacle, one of the leaders of the dessert-flavored vodka trend, rose 14% to 3.1 million cases last year, according to Impact Databank. In the first nine months of 2013, Beam said its net sales increased 3%.

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