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Treasury Revamps Exec Team In Bid To Streamline Operations

November 27, 2013

Treasury Wine Estates (TWE) has announced a restructuring of its global leadership team intended to result in “greater global brand alignment and sharper commercial execution,” according to the company. In a statement, Treasury CEO Warwick Every-Burns said the move would reduce the number of people reporting to him from 13 to seven, with each person now having “a clear responsibility and accountability for a distinct function or geographic region.”

Since 2011, TWE’s executive team has included leaders of five brand business units—one each for Beringer, Rosemount, Penfolds, Lindemans and Wolf Blass—as well as heads of four regional business units. In the new structure, these nine positions will be reduced to three, including one chief marketing officer and two regional chief commercial officers.

Sandra LeDrew, currently Treasury Americas managing director, will become chief commercial officer of TWE Americas, while Andrew Carter, currently managing director, Europe, will become chief commercial officer for Asia Pacific/Europe and Middle East & Africa. Meanwhile, Simon Marton, formerly managing director, Wolf Blass, has been named chief marketing officer, TWE. While most of Treasury’s existing leadership team will move to new roles in the company under the revamp, Chris Flaherty, currently managing director Australia/New Zealand, and Anthony Davie, managing director, Asia, will be leaving the group.

John Grant, formerly managing director, Beringer, will take on a new role as senior vice president, marketing, TWE Americas, responsible for regional marketing across the portfolio and also for helping Marton to set global strategy on TWE’s California brands.

“We’ve made significant progress since we became a standalone wine company just two and a half years ago,” LeDrew tells SND. “The changes announced today represent the next step in our evolution. The key areas that will be stronger as a result will be brand-building focus, faster decision-making and greatly improved operational effectiveness. I’m excited to lead one, aligned team here in Americas across the supply, brand and sales organization.”

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