Exclusive news and research on the wine, spirits and beer business

Diageo To Feature Top Bartenders In Pre-Super Bowl Event Space

January 24, 2014

During the week before the Super Bowl, Diageo will host an event space called “The Diageo Liquid Cellar” in New York City’s Chelsea Arts District, in partnership with Delta Air Lines and Sports Illustrated.

Featured New York bartenders will include Eryn Reece of Mayahuel and Death & Co.; Dom Venegas of Nomad; Ivy Mix and Julie Reiner of Clover Club; Tad Carducci of Tippling Brothers; Tim Cooper and Justin Noel of Bleecker Kitchen; KJ Williams of Flatiron Lounge; Jay Zimmerman of Basik; Jim Meehan of PDT; TJ Lynch of Mothers Ruin; Leo DeGroff of Apartment 13; Lulu Martinez of Golden Cadillac; Edwin Medina of 13th Street Entertainment; and Willy Shine of Will Shine Inc. Also in the mix are John Lermayer of The Gale in Miami; Sean Kenyon of Williams & Graham in Denver; and Todd Richman, KT Stipe and Stilo from Diageo Bar.

The events, which are by invitation only, will include bespoke mixology happy hours, concerts and cocktail parties, such as a Smirnoff Ice Women’s Tailgate, a Tanqueray 10 Happy Hour and a Sports Illustrated party hosted by Lynn Swan, among numerous others.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , , , ,

Get your first look at 2017 data and 2018 projections for the wine and spirits industries. Order your 2018 Impact Databank Reports. Click here.

Previous :  Next :