Control States Spirits Volume Up 1.1% In 2013January 24, 2014
Spirits volume growth slowed in U.S. control states in 2013, rising 1.1%, compared with increases of 3.6% and 3.2% in 2012 and 2011, respectively. NABCA says the performance represented the slowest growth reported in the sector from 2000-2013, outpaced even by the recession years of 2008-2009 when growth was at 3.2% and 2% respectively. Control states’ 2013 pace broadly mirrored that of the overall U.S. spirits market, which was up 1.3% to 208.6 million cases, according to Impact Databank.
In terms of dollar sales, spirits rose 3.9% in control states for the year, down from 6.4% a year earlier. On the brighter side, price/mix progress held steady at 2.8% last year compared with 2012, up from 1.4% in 2011.
By category, Irish whiskey (12%), cordials (5.5%), domestic whiskey (3.1%), brandy/Cognac (2%), Tequila (1.7%) and vodka (1.2%) all increased volume, with NABCA reporting “soft” sales in the rum, gin and cocktail segments. For the month of December, spirits volume was up 0.7% in control states, pushing the rolling 12-month pace to 1.1% from 0.8% a month earlier.