Stoli Group USA Inks New Deals With Southern, Aligning Across 13 MarketsFebruary 11, 2014
Newly formed Stoli Group USA has announced a new partnership with Southern Wine & Spirits that will align the two companies in 13 markets across the U.S. Southern is now Stoli’s exclusive distributor in six U.S. markets—Alaska, Arizona, California, Hawaii, Illinois and Washington. The new agreement runs for a five-year term. Southern will continue to distribute product in Nevada and Minnesota and become the broker of record in Idaho, Oregon, Utah and Wyoming.
“As we embark on this new venture for Stoli Group (USA), LLC, we recognize the need for strong support from a like-minded partner, a distributor that shares our ambitions and passion for the brand,” said John Esposito, president of Stoli Group USA, which opened January 1.
The move to expand its relationship with Southern comes as Stolichnaya brand-owner SPI Group ramps up its efforts in the U.S. In addition to Stoli USA’s new 70-plus team, the group says it plans to reinvigorate the vodka brand with new marketing initiatives, “a trailblazing strategy for flavored vodkas and a more collaborative approach to distributor relationships.”