Exclusive news and research on the wine, spirits and beer business

Absolut Extends Local Series With Texas-Themed Vodka

February 19, 2014

Pernod Ricard USA is targeting the Lone Star State with a specially-themed, limited-edition Absolut expression. Absolut Texas, inspired by the flavors of Southwestern cuisine, is said to have notes of fresh cucumber and a spicy character that plays well with a variety of cocktail ingredients such as cranberry, cilantro and grapefruit soda.

Retailing at $19.99 a bottle, Absolut Texas’s package was designed by San Antonio-based artist Cruz Ortiz. The bottle design features a stylized Texas landscape and cowboy boot, as well as Cruz’s modern take on the Texas Star. Absolut Texas marks the eighth flavor in the brand’s limited edition local series, following Absolut variants devoted to New Orleans, Los Angeles, Boston, Brooklyn, San Francisco, Miami and Chicago.

Tagged : , ,

Previous :  Next :