Craft Brewing and Distilling News for February 28, 2014February 28, 2014
•Austin, Texas’ Belgian-style brewery Adelbert’s is releasing The Traveler, its latest IPA offering, coinciding with the company’s entry into the California market. The Traveler blends four different hops balanced by Belgian yeast, with bottle and keg shipments beginning the first week of March. The Traveler will head to California along with Adelbert’s seven other ales—Black Rhino, Philosophizer, Flyin’ Monks, Dancin’ Monks, Triple B, Scratchin’ Hippo and Naked Nun. The brewery’s current distribution network also includes Texas, New Mexico, south Florida and downstate New York.
•Austin-based Independence Brewing Co. is releasing its White Rabbit entry in cans for the first time. Previously offered seasonally on draft, the Belgian-style white ale marks the brewer’s first foray into canned packaging. White Rabbit will be available in six-pack formats at select retail outlets—including Spec’s, Whole Foods and HEB—throughout Austin, Houston, College Station and San Antonio. Along with White Rabbit, Independence Brewing also produces the Austin Amber, Stash IPA, Convict Hill Stout, Bootlegger Brown and Independence Pale Ale craft labels.
•Naperville, Illinois-based Solemn Oath Brewery has partnered with Wirtz Beverage Wisconsin to bring its craft beers to Milwaukee and Madison, initially on draft only. The move marks the first out-of-state expansion for the emerging brewery, which was founded in 2012, as well as the first craft beer brand for Wirtz Wisconsin. The brewery will announce what beers will be available in Wisconsin later this spring. Wirtz Beverage Wisconsin is currently building a team of craft beer experts for brand education and sales. Wirtz, the U.S. market’s sixth-largest spirits and wine wholesaler, has moved aggressively into craft beer of late, distributing a host of craft brands across Illinois, Minnesota and Nevada.