Maker’s Mark Details $67 Million Plan To Boost Production Capacity By 50%February 28, 2014
Beam Inc.’s Maker’s Mark has revealed details on a new $67 million distillery expansion plan. The project will add a third still to the existing Maker’s Mark distillery and is slated to increase the facility’s Bourbon production by 50%. In addition to installing the new still—which is expected to take 18 months—Beam plans to construct new warehouses over a seven-year period. This new investment comes on top of $50 million Beam has already poured into the Maker’s Mark distillery in recent years.
The news follows last year’s controversial plan by Maker’s Mark to lower its alcohol in an effort to meet booming demand. After a sharp consumer backlash, the brand swiftly reversed that decision, but in June reportedly began exploring a “state of the art rinse process” designed to extract more Bourbon from each barrel.
Maker’s continues to be one of the driving forces behind the Bourbon category’s renaissance, rising by 5.3% to 1.25 million cases in the U.S. last year, according to Impact Databank. Globally, the Bourbon brand was among the 15 biggest growth brands among Impact’s Top 100 Spirits by volume, posting a nearly 11% increase to 1.44 million cases.