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Treasury Names Sheridan To Top U.S. Marketing Post, As Grant Departs

March 12, 2014

Treasury Wine Estates (TWE) has promoted Barry Sheridan to the post of vice president, marketing, Americas. Sheridan, who was previously vice president, brand marketing, replaces John Grant, who is leaving Treasury to pursue “external opportunities,” according to the company. Sheridan will report both to Sandra LeDrew, Treasury’s chief commercial officer for the Americas, and to Simon Marton, the company’s chief marketing officer.

An eight-year TWE veteran, Sheridan “has been deeply involved in the company’s long term marketing, strategic planning and execution, and has been instrumental in many of its brands’ successes, including putting Chateau St. Jean on a double-digit growth trajectory, repositioning Etude as a multi-regional Pinot specialist, launching Lyric, as well as strengthening TWE’s joint venture with Greg Norman Estates,” Treasury said in a statement. Prior to joining TWE, Sheridan held senior roles at Diageo and Revlon.

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