Accessibly Priced Entries From California, Italy Dominate Impact’s Wine “Hot Brands”March 18, 2014
Accessibly priced premium entries from California have once again dominated Impact’s “Hot Brands” wines list, but a handful of premium-plus newcomers (retailing at $15 and higher) also made the cut, displacing several major players within the market’s competitive $8-$12 segment. In all, 26 domestic wine brands earned Hot Brands honors for 2013, and 25 of them are from California. The list’s sole non-California entry—a Washington state brand—also was in the premium-plus range, further pushing this year’s list higher up the pricing ladder.
E.&J. Gallo led the way with eight domestic wine Hot Brands, while Constellation Brands followed close behind with a total of six entries.
Among imported wine Hot Brands, the 2013 list features 17 brands, compared to 13 last year. Italian table wines and sparklers reigned supreme, claiming more than half of the year’s total imported entries. Despite the Old World’s dominance, some of the roster’s biggest and fastest-growing winners hailed from Argentina and New Zealand, proving that New World wines continue to maintain a dynamic presence. E.&J. Gallo had the largest label among imported wine Hot Brands, while Constellation placed the most winners on the list, with three brands.
To earn Hot Brand status, wines must have achieved double-digit growth in each of the past three years, or they must be established brands with at least 15% growth, or top-10 volume leaders with at least 5% growth in 2013 and at least 15% growth since 2010. Significant new products also can qualify. The minimum volume requirement is 250,000 cases.
The full list and analysis of Impact’s wine Hot Brands can be found in the magazine’s March 1&15 issue.