News Briefs for March 20, 2014March 20, 2014
•Beam Inc.’s Cruzan rum brand has added a new peach expression to its flavored lineup. A blend of Cruzan rum and ripe peach flavors, the new summer-inspired entry is currently available nationwide, priced at $14.99 a 750-ml. Cruzan Peach, which marks the brand’s 14th flavored rum, comes on the heels of several recent Cruzan innovations, including the launch of Cruzan Velvet Cinn—a premium rum horchata—and the upscale Cruzan Distiller’s Collection range, both released late last year. Cruzan sells approximately 750,000 cases in the U.S., according to Impact Databank.
•Italy’s Montelvini has introduced a new Prosecco in the U.S. market. Venegazzù Montelvini Prosecco Superiore Asolo DOCG Extra Dry is made from Glera grapes sourced from vineyards in the Asolo area and retails at $13-$15 a 750-ml. The new Prosecco is being imported to the U.S. by Wine In Motion, and is currently available in New York and New Jersey, with more East Coast markets to follow.
•Bordeaux winery Clos Beauregard has named Virginia-based The Vintner Group as its exclusive U.S. importer, effective immediately. Located in the Pomerol region of Bordeaux’s Right Bank, Clos Beauregard retails at $54.99 a bottle and was previously imported to the U.S. by Advantage International.
•Blue Ice Vodka has extended its brand line with a new flavor expression, Crème Brûlée. The new offering, retailing at $20 a 750-ml., is produced in Idaho along with the rest of the Blue Ice range and is naturally flavored. Owned by Los Angeles-based 21st Century Spirits, the Blue Ice portfolio also includes the flagship vodka ($23), Blue Ice Wheat vodka ($28) and Blue Ice G vodka ($18), which is made from a blend of American grains.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.