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Exclusive: V2 Wine Group Takes On Sales And Marketing For Hedges Family Estate

April 2, 2014

Sonoma, California-based V2 Wine Group has struck a deal to handle sales and marketing for Washington winemaker Hedges Family Estate.

Hedges, founded by Tom and Anne-Marie Hedges in 1987, specializes in terroir-driven wines from Washington’s Red Mountain AVA. Its Red Mountain wines include the flagship Hedges Family Estate (a majority blend of Cabernet Sauvignon and Merlot) as well as DLD Syrah and Goedhart Family Syrah. Hedges also produces Columbia Valley AVA wines CMS (a red blend and white blend) and HIP (a Merlot, Chardonnay and Cabernet Sauvignon). The winery is based in Benton City, Washington.

The new agreement with V2, which is effective immediately, covers the entire Hedges portfolio, which totals around 80,000 cases. “We think Hedges is the next big thing in Washington wines—it holds tremendous untapped potential,” said V2 president Dan Leese.

V2 Wine Group was founded in 2010 by Dan and Katy Leese and Pete Kight. The portfolio combines owned brands and wines for which the company does sales and marketing, totaling around 500,000 cases. V2’s strategy is to specialize in wines retailing from $15-$50. Labels include Bouchaine, Dry Creek, La Follette, Lake Sonoma, Lucinda & Millie, Quivira, Steelhead, Toad Hollow, Torbreck, Valley of the Moon, Vindicated and now Hedges.

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