Absolut Partners With Local Entrepreneurs On Micro-Distilling Project, Our/VodkaApril 3, 2014
Pernod Ricard-owned Absolut vodka is introducing a new vodka series in partnership with local entrepreneurs around the globe. The Our/Vodka initiative, which began last year in Berlin, will now spread to 11 cities across the U.S., Europe and Australia. In each city, Absolut has linked with local partners to open micro-distilleries that will produce vodka with a focus on local ingredients, although each will have the same recipe and be packaged in a small bottle with a crown cap. Absolut’s partners will have responsibility for running the individual businesses and marketing the new offerings.
An Our/Vodka distillery in Detroit is set to open in June, with projects in Seattle (opening in September), New York (November), Amsterdam, Los Angeles and London to follow later in the year. Our/Austin, Our/Miami, Our/Nashville, Our/New Orleans and Our/Melbourne vodkas are scheduled to begin production in 2015.
The distillery in New York, to be based in Manhattan, will double as a tasting room, shop and event space, while the Detroit distillery will partner with local organizations for events and communal forums. The Berlin distillery, opened last March, also serves as an event space and a liquor store.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.