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News Briefs for April 10, 2014

April 10, 2014

•Diageo is launching a new global marketing campaign for Smirnoff vodka in partnership with digital music service Spotify this month, centered on vodka’s approachability and broad appeal.The “Exclusively for Everybody” campaign will feature a digital film and six 30-second spots directed by the Russo Brothers for “The Party,” telling the story of two friends—TV stars Alison Brie and Adam Scott of NBC—planning and hosting a fun house party while also promoting safely getting home. The new global platform was created by 72andSunny’s offices in Amsterdam and New York and will run across all media, including broadcast, out of home, digital and through Spotify, which will host a sweepstakes for LDA audiences to win house parties in their hometowns.

•Italy’s Lunelli Group has acquired a 50% stake in Prosecco producer Bisol. Based in Veneto’s Valdobbiadene territory, Bisol has more than 20 vineyards and currently distributes its Prosecco Superiore Bisol to 67 countries, with exports accounting for more than 70% of its sales. As part of the deal, Bisol president and CEO Gianluca Bisol and his brother, chief enologist and technical director Desiderio Bisol, will remain on board in their respective roles. The partnership is expected to further expand Bisol’s presence abroad, as well as help the winery maintain its quality standards. Headquartered in Trentino, The Lunelli Group’s other holdings include Ferrari Winery, Segnana Distillery, Surgiva mineral water and Tenute Lunelli.

•Treasury Wine Estates (TWE) has named Todd Ziegenfus senior global brand director for Beringer. Ziegenfus joins TWE from The Wine Group (TWG), where he most recently led commercial strategy for TWG’s Cupcake Vineyard brand and helped to develop and launch the Flipflop Wines franchise. In his new role, Ziegenfus will be responsible for managing Beringer both in the Americas region and abroad. He joins the TWE Marketing Leadership team headed by Barry Sheridan, who was recently promoted to the role of vice president, marketing-Americas.

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