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News Briefs for April 23, 2014

April 23, 2014

•Rémy Cointreau’s Rémy Martin Cognac has unveiled a new look for its VSOP entry. Created to honor brand founder Paul Emile Rémy Martin, the updated packaging features a richer red label and places focus on the brand’s Centaur symbol, which the company calls its “seal of quality.” The new Rémy Martin VSOP bottle is rolling out this month, retailing at $40 a 750-ml. The second-largest Cognac brand in the U.S., Rémy Martin sells roughly 635,000 nine-liter cases stateside.

•California’s Hahn Family Wines has realigned its sales team and promoted Martha Ekwurtzel to vice president of sales, U.S., overseeing the revamped sales structure. Ekwurtzel joined Hahn in 2004 after previously serving in the Dreyfus, Ashby, Paterno Imports and RH Phillips organizations. In her new role, leading a sales team across four geographic divisions—each consisting of three or four sales regions—Ekwurtzel will also have responsibility for her own sales division and region. Hahn says the changes will help accommodate ongoing growth, with the winery reaching nearly 400,000 cases over the past year. The increase was driven by the Hahn Winery tier (accounting for more than half of production), which rose nearly 20%, and a doubling of depletions of the Hahn SLH range.

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