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Impact Databank: Imported Sparkling Wines Rise 5.5% On Prosecco’s Surge

June 17, 2014

Several fast-growing Italian brands are leading the charge for the imported sparkling wine category in the U.S. market, which rose 5.5% to 6.7 million cases in 2013, according to Impact Databank.

The imported sparkling wine category’s two biggest brands—Freixenet USA’s flagship Cava and Bacardi’s Martini & Rossi—saw single-digit declines last year, but strong double-digit gains by CIV USA’s Jaume Serra Cristalino Cava and Mionetto USA’s namesake Prosecco, among others, helped lead the overall category upward. An Impact “Hot Brand,” Mionetto has been one of the key labels propelling Prosecco’s recent climb in the U.S., where the segment grew 27% to reach approximately 2.3 million cases in 2013, according to Nielsen data.

“Prosecco is the primary factor behind the expansion of the sparkling wine category, and a major contributor to the continuing strength of Italian wine sales here in the U.S.,” Mionetto USA CEO Enore Ceola recently told SND, noting that less than 20 years ago, Prosecco’s U.S. volume hovered at only around 500 cases.

Several other Italian bubblies joined Mionetto as Hot Brands this year. Those standouts included Gallo’s La Marca, the eponymous sparklers of Zonin USA and Riondo USA, and Prestige Wine & Spirits Group’s Risata, each of which added at least 60,000 cases in incremental volume in 2013.

Meanwhile, in the Champagne category, which rose 0.5% overall last year, the picture was mixed. Among the category’s top brands, Moët Hennessy’s market-leading duo of Veuve Clicquot (+6.3%) and Moët & Chandon (-7%) saw contrasting fortunes.

USA – Top 10 Imported Sparkling Wine Brands
(thousands of nine-liter case depletions)
Rank Brand Importer Origin 2012 2013 Percent
Change4
1 Freixenet Freixenet USA Spain 544 522 -4.0%
2 Martini & Rossi Bacardi USA Italy 547 505 -7.7%
3 Jaume Serra Cristalino CIV USA Spain 390 435 11.5%
4 Mionetto Mionetto USA Italy 382 432 13.1%
5 Veuve Clicquot Moet-Hennessy USA France 361 383 6.3%
6 Moet & Chandon1 Moet-Hennessy USA France 381 354 -7.0%
7 La Marca E. & J. Gallo Winery Italy 260 325 25.0%
8 Zonin2 Zonin USA Italy 216 279 29.1%
9 Riondo Riondo USA Italy 201 278 38.3%
10 Risata3 Prestige Wine & Spirits Group Italy 148 263 77.2%
Total Imported Sparkling Wine 6,350 6,700 5.5%
1 excludes Dom Perignon
2 includes Prosecco and other sparkling
3 includes a small amount of still wine
4 based on unrounded dataSource: IMPACT DATABANK
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