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News Briefs for June 20, 2014

June 20, 2014

•Purple Wine Co.’s Avalon Winery has renamed and redesigned the packaging for its flagship California AVA-designated Cabernet Sauvignon. Making its debut with its recently-launched 2012 vintage, the wine’s updated look prominently features the new name—CAB—and a bolder logo design. The 2012 Avalon CAB, which is a blend of 76% Cabernet Sauvignon, 13% Syrah, 7% Zinfandel and 4% Merlot, is priced at $12 a bottle and currently available both on- and off-premise nationwide. Based in Graton, California, Purple Wine Co.’s portfolio also includes the Bex, Four Vines, Cryptic and Alto Cinco brands.

•Shipments of Prosecco DOC wines to the U.S. were up 24% to approximately 25 million bottles (2.1m cases) last year, according to the Prosecco DOC Consortium. The U.S. represents 16% of Prosecco DOC shipments worldwide, which rose 18% to 155 million bottles last year. After Prosecco’s reclassification beginning with the 2009 harvest, the Prosecco DOC now includes many growing areas whose wines formerly bore the IGT label.

Agave Loco Brands’ Agave Loco Pepper Cured Tequila has been introduced in a new bottle, which is said to reinforce the brand’s super-premium positioning and protect the liquid’s pepper flavors with dark glass. Retailing at $27.99 a 750-ml. bottle, Agave Loco Pepper Cured is a 100%-agave Reposado Tequila infused with the oils of six pepper varieties. It’s suggested to be used to add an extra spicy kick to cocktails like Bloody Marys and Margaritas.

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