Exclusive: Pasternak Expands Portfolio, Adding Italy’s Marchesi FumanelliJune 25, 2014
Pasternak Wine Imports has entered the Italian still wine category with an exclusive sales and marketing agreement to handle Marchesi Fumanelli’s wines in the U.S., effective July 1. The deal will see Pasternak represent a Fumanelli stable known for its estate-grown Amarone wines from the Valpolicella region.
Fumanelli’s offerings, which range from around $26 to $155 at retail, were previously imported by The Sorting Table. The Fumanelli family, which has produced wine in Valpolicella since 1470, has 78 acres planted on its estate, located eight miles from Verona.
“This partnership represents an important first step towards building our Italian fine wine portfolio,” said Pasternak president and CEO Stephen Brauer. In an interview with SND earlier this year, Brauer revealed that Pasternak—which is solely owned by Bordeaux-based Domaines Barons de Rothschild (Lafite)—has set the goal of tripling its business within five years. He cited filling portfolio gaps in Italian and California wine, as well as Champagne, as part of the strategy to reach that marker.
The only other Italian wine in the Pasternak portfolio is Valdo Prosecco DOC ($15), the top-selling Prosecco in Italy, which has been showing double-digit growth in the U.S. market.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.