Exclusive news and research on the wine, spirits and beer business

News Briefs for July 10, 2014

July 10, 2014

•Philadelphia-based restaurateur Dave Magrogan plans to add three new restaurants by year-end, bringing the Dave Magrogan Group portfolio to 17 locations. A new Harvest Seasonal Grill & Wine Bar is slated to open next month in Harrisburg, Pennsylvania, while another unit of the upscale casual concept with a strong focus on wine is expected to be unveiled in Moorestown, New Jersey in November. The new units will join three Harvest locations already in operation in Pennsylvania. DMG will also open a Red Star Craft House inspired by its two-unit Stella Rossa concept in Exton, Pennsylvania in October. Red Star will feature 50 craft beers on draft, along with 100 bottle selections. With annual sales exceeding $40 million, DMG also operates the five-location Kildare’s Irish Pub concept and the four-unit Doc Magrogan’s Oyster House. Magrogan plans to open at least three more restaurants in 2015.

•William Grant & Sons has launched a new campaign around its high-proof Sailor Jerry spiced rum brand called “Life Outside the Lines.” The $5 million campaign, celebrating the spirit of rebellion, will include a national TV campaign airing this week on cable channels. Quaker City Mercantile produced the push, which is supported by digital, print, outdoor advertising and social media activity across Sailor Jerry digital channels. Iggy Pop and the Stooges are part of the campaign, with their “TV Eye” from the 1970s featured on the 30- and 60-second spots. The company says Sailor Jerry increased its global volume to 931,000 cases in 2013. In the U.S., the brand was up 3.5% to 735,000 cases, according to Impact Databank.

•The Edrington Group will create a new global travel retail unit, with operations beginning October 1. The Singapore-based division will oversee Edrington’s travel retail business worldwide, taking over management of the company’s existing travel retail units in Asia, Europe and the Americas. The new division will be led by Tellis Baroutsis as managing director, Edrington global travel retail, a newly created role. Baroutsis, currently Edrington’s managing director for North and Central Europe and European travel retail, will relocate from Stockholm to Singapore to take on the new post.

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