Exclusive news and research on the wine, spirits and beer business

Daily Archive: July 16, 2014

Patrón Spirits Goes Further Upmarket, Launching Luxury Roca Patrón Range

As leading U.S. spirits marketers like Diageo, Pernod Ricard, Beam Suntory and Sidney Frank Importing Co. have made aggressive plays into the high-end Tequila market of late, Patrón Spirits Co.—which essentially created the segment with its flagship Patrón Tequila brand—has gone further upmarket with a new line of artisanal Tequilas called Roca Patrón. Continue reading →

Posted in News on July 16, 2014

Exclusive: Veev Spirits Repositions Namesake Brand, Targeting Vodka Category

Veev Spirits has completed a full brand repositioning for its açaí-based namesake spirit, including redesigned packaging and a multimillion-dollar ad campaign, titled “What Vodka Should Be.” Continue reading →

Posted in News on July 16, 2014

News Briefs for July 16, 2014

•Pernod Ricard’s Irish Distillers unit has debuted the 2014 edition of its Midleton Very Rare whiskey. Continue reading →

Posted in News on July 16, 2014

Craft Brewing and Distilling News for July 16, 2014

•Seattle-based specialty beer importer Merchant du Vin has added a new IPA under the Green’s gluten-free beer brand. Continue reading →

Posted in News on July 16, 2014